Product Pricing Ginger Ice Cream Essay Example

Product Pricing Ginger Ice Cream Essay Brief – Cool Cream Pvt Ltd owned by Somesh Sharma innovated a ginger ice cream and named it Adrak Ice cream. The concept of a ginger ice cream which would protect the throats of those who relish ice cream was well received during the market test. Current Pricing suggestions – GM Finance and R D chief– The price should be cost plus 100% profit Sales Team – Low price at the time of introduction so that the product is accepted in the market Othe concerns relating to pricing – Manufacturing manager was not willing to compromise quality to cut cost Purchase manager – cost for buying and storing ginger R D chief – the product will be copied and cool cream will loose the advantages and investments in developing the idea Recommendation on Pricing Strategy – 1. Value Pricing Approach – Value Pricing Thermometer – Objective value Perceived Value Product Price Cost of Goods Sold Product Price should be as much or lower than the perceived value of the product. It should also take care of the firms incentive to sell i. generate decent profits over the cost. Ice cream is not a very high end product where a small percentage change in the pricing will have a drastic effect on the the product price. Customer will still buy the product increasing the profitability of the company. In case of ginger ice cream, it’s an innovation and was well accepted in the test market. We will write a custom essay sample on Product Pricing Ginger Ice Cream specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Product Pricing Ginger Ice Cream specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Product Pricing Ginger Ice Cream specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Hence the customers will be willing to pay a premium for the same vis a vis the regular ice cream flavours in the market. Keeping up the good quality and the additional cost for the ginger storage, Cool cream should keep prodcut rice higher then the regular ice cream to take care of the increase cost and also the marketing cost to create awareness of the new product It will also have the first mover advantage to earn high profits and gain market share before the innovation is duplicated. A high profit margin will enable them to cover the cost of innovation and RD at the launch phase only. A low price startegy at the launch phase will result in low profits as the cost of production and marketing will be high. This will not cover the RD cost as well as the additional storage cost. Also the marketing expenditure to create awareness of the innovation will also wont get covered. After the product is duplicated even the market share will be diluted. Low pricing will not be a smart move at the launch phase. ntegrating Price with Other Marketing Mix Elements – Since the product is superior and well accepted in test market, cool cream should invest in marketing efforts to communicate the superiority / uniqueness to the potential customers. This will raise the perceived value of the ginger ice cream vis a vis normal ice cream. In turn, the high margins generated by the premium pricing funded that marketign effort.

Animals in Native American Myt essays

Animals in Native American Myt essays In Native American myths, animals are used to represent many things. Primarily, I feel that the use of animals in these myths are to teach us lessons. They act as humans while still dwelling in the animal world. They speak and interact with each other while thinking as a human would. The Native Americans had a great respect for animals. This is why it is animals that are the main characters in their stories and not humans. In the myth Rabbit Fools Alligator, the lesson is the struggle between strength versus intelligence. It shows us that being deceived can come at any cost no matter how innocent they may seem. The rabbit represents the smaller, seemingly weaker of the two, but shows the alligator trouble by surrounding him with fire and burning him. Native Americans told these myths so that humans could learn through them and relate to the issues at hand. In another story, The Underground Panthers, the idea of animal-human interaction plays a very important role. The panther tells the hunter that they are both looking for the same thing and that they should do it together. The hunter begins to understand the panthers life and when he is put back into human society, he dies. He could only survive living with the panthers. In these stories, animals symbolize human nature and are there to teach lessons and prove points. They also show that animals and humans can come together and strive for the same needs. We are all similar creatures and all come from nature. Humans can learn valuable lessons from observing how the animals live and flourish. The conclusions about Native American Culture based on their animal myths are that the Native Americans have a great respect for animals, that they share common threads, possess similar traits and are a part of human nature in how we work and live our everyday lives. Humans can learn from them in that we can see ourselves through these stori...

Minorities and culture Essay Example | Topics and Well Written Essays - 750 words

Minorities and culture - Essay Example A concept of whiteness often comes up in different contexts. Â   Social sciences, linguistic studies, psychology, social work, gender studies and many others are focused on the ideas of whiteness. There is no doubt that the concept of "whiteness" is an integrative element of the modern social context. It is often claimed that dark color of skin is similar to peoples inability of a high-level performance. A modern society is well known for the presence of full kaleidoscope of skin colors. The scientists have often agreed upon the existence of a certain biological and genealogical basis, which identifies peoples performance in the global society. A concept of whiteness includes knowledge of body language, ideologies, behavioral norms and some practices, which have been developed for many centuries. The American colonies and the history of European white roots have been often considered as the dominant in development of the concept of "whiteness" (Barrett, 1977). We think about race in a different way and whiteness is based on different social insti tutions, such as legal, economic, educational, political and religious etc. Rothenberg underlined that a concept of whiteness and a rigid differentiation between a concept of "blackness" and "whiteness" are deeply rooted in America. On the one hand, the Europeans were focused on the differences in skin color, but on the other hand, they did not emphasize theirs. White people have often been ruling. The European monarchs have reigned for ages and it should come as no surprise that a stereotype of white dominance became a wide spread one. A power of control often belonged to white-skinned people. Only a small part of elite gains its power because of the color of their skin. It can be often argued that white race is not the greatest benefit, but the inner contents. W.E.B. Du Bois claimed that a "white blindspot" was the name of interests, which related to some white people. A concept of whiteness has a

Employment training Essay Example | Topics and Well Written Essays - 750 words

Employment training - Essay Example In contrast to this, both government and employers are still faced with several challenges on the level of expertise of such staff and the total contributions achieved by the children from such experiences (Buchen 2005, Tassoni; et al.2002). While there is still need to adjust staff to children ratio, the government still maintains its policy that, the training staffs must be holders of either Certificate grade III or Diploma after completing the preliminary training in childcare practices. This has created a lot of challenges to the employers on a continual demand for trained teachers (Reitz 2004). Currently, the Australian government policy has generated much concern about the impact of insufficient number of childcare staffs and the trainers of young children. The main point of concern is that, in future if this trend continues then there would be a very big deficit of workers needed to provide education to the young children. Besides, the potential demand in institutions for trai ners, consequence is being felt by the institutional owners who have resorted to sourcing for childcare staffs internationally as stiff policy by the Australian government bites to underplay the education industry for young children (OECD 2001). Considering some of the initiatives by the Australian government, for the early child development staffs to either, attain Diploma levels or source for more expatriates from other countries has been touted. However, less significant impact has been received because other countries are also in dire need of such people and being a competitive industry, most skilled personnel’s only seek opportunity in places where good rewards in terms of remunerations can be achieved certainly, in places such as Asia or the United States. Furthermore, the demand for early childhood education teachers may have also been created in their countries of origin (McKenzie and Santiago 2005). According to ABC news report, the new requirements, which have been put in place by the Australian government on the childhood graduate trainees, has forced most of institutional owners to consider staffs oversees. Mr. Colbert childhood education staff from Majura Children Park Canberra explains that, the policy has interfered with the recruitment locally since, most of the graduates still miss to have the additional requirements of the Diploma requirements subjecting the organizations to consider international staffs. Another point of concern has been noted by Ranstad education recruiter, who has given observation that in several vacancy advertisements, most of the potential applicants would be found to have come from the Diaspora (ABC News 2013). Some of the organizations allied to the government have embraced the reforms to have all childhood education teachers to advance the level of training inline line with the current policy. However, most of the teachers who are currently working see it as wastage of time because the syllabus being taught at those levels had actually been covered at the undergraduate. In addition, the training is not meant for free as it comes at an additional cost impacting unnecessary expenses on what is perceived to have been learnt earlier on at the university by teachers in practice (OECD 2006). Some of the national requirements considered to be of greeter challenge to this education industry are amongst: Half the staffs at every daycare center must be a holder of diploma in early childhood e

Difficult Obstacle In Learning English English Language Essay

Difficult Obstacle In Learning English English Language Essay Vocabulary is the most difficult obstacle in learning English. However, English word formation is an effective way to learn English, because it can help us to correctly identify the word form, part of speech, and to understand the meaning of the word, and to rapidly expand our vocabulary. Among them, affixation is the strongest one, and it forms the largest number of words, and it is considered to be one of the best ways to learn English. Besides, compounding, conversion, blending, clipping, acronymy, back-formation are also the efficient ways of learning English. In the paper, the ways and characteristics of word formation are analyzed in affixation, compounding and conversion. Keywords: English word formation, affixation, compounding, conversion 1. Introduction Learning a language must to learn the speech, grammar and vocabulary. In these three elements, vocabulary occupies a pivotal position. Well-known scholar Wilkins said, without grammar, very little can be conveyed, without vocabulary, nothing can be conveyed. Vocabulary scientist McCarthy said more simply, no matter how well the student learns grammar, no matter how successfully he masters the sounds of a L2, without words to express a wide range of meanings, communication in that language cannot happen in any meaningful way. So many teachers and students pay a lot attention to the vocabulary learning. And the expansion of vocabulary in modern English depends chiefly on word formation. There is a variety of means being at work now. The most productive are affixation, compounding and conversion. Talking about word-forming patterns means dealing with rules. But not all words which are produced by applying the rule are acceptable. The acceptability is gained only when the words have gain ed an institutional currency in the language. Therefore, rules only provide a constant set of models from which new words are created from day to day. Rules themselves are not fixed but undergo changes to a certain extent. For instance, affixes and compounding processes may become productive at one time or lose their productivity. By word formation processes, we concentrate on productive or on productive rules. While applying the rules, we should keep in mind that there are always exceptions. Then I will analyze the ways and characteristics of word formation in affixation, compounding and conversion. 2. Affixation Affixation is generally defined as the formation of words by adding word-forming or derivational affixes to bases. This process is also known as derivation, by which new words are derived from old or base forms. The words that are created in this way are called derivatives. According to the positions affixes occupy in words, affixation falls into two subcategories: prefixation and suffixation. Prefixation is a way of forming new words by adding prefixes to stems. Usually, prefixes do not change the word-class of the stem but only modify its meaning. Prefixes can be divided, based on their meanings, into: negative prefixes, reversative prefixes, pejorative prefixes, prefixes of degree or size, prefixes of orientation and attitude, locative prefixes, prefixes of time and order, number prefixes, conversion prefixes, miscellaneous prefixes. For instance, negative prefixes include: 1) a-, apolitical, asexual, atypical; 2) dis-, disobey, discredit, disloyal; 3) in-, il-, ir-, im-, inaudible, illegitimate, irresistible, improbable; 4) non-, non-classical, non-smoker, non-violence; 5) un-, undemocratic, unwillingly, unbuilt. Suffixation is the process of forming new words by adding suffixes to the end of stems. Suffixes have primary function being to change the word class with a slight modification of meaning. Suffixes can be divided into noun suffixes, adjective suffixes, adverb suffixes and verb suffixes. For instance, noun suffixes include: 1) denominal nouns, -eer, -er, -age, profiteer, teenager, mileage; 2) deverbal nouns, -ant, -ent, -ing, assistant, respondent, christening; 3) de-adjective nouns, -ity, -ness, productivity, youthfulness; 4) noun and adjective suffixes, -ese, -an, -ist, Chinese, Australian, Methodist. Affixation is the strongest word formation, and it forms the largest number of words, and it is considered to be one of the best ways to learn English. Linguist David Crystal said, no matter how big your vocabulary is, only you know the range of prefixes and suffixes, and you know the main limitation of using them, your vocabulary will sharp increase soon. Famous author Lord Chesterfield said, the shortest and best way of learning a language is to know the roots of it, that is, those original primitive words of which other words are formed. Etymology scientists John Kennedy said, the stem and its value are the basis of the English language. 3. Compounding Compounding or composition is a process of word formation by which two or more stems are put together to make a new word. Words formed in this way are called compounds. So a compound is a à ¢Ã¢â€š ¬Ã‹Å"lexical unit consisting of more than one base and functioning both grammatically and semantically as a single wordà ¢Ã¢â€š ¬Ã¢â€ž ¢, Quirk et al said that. Compounds can be divided into noun compounds, adjective compounds and verb compounds. For instance, noun compounds include: 1) noun+ noun: moon cake, end product; 2) noun+ verb: toothache, frostbite; 3) verb+ noun: crybaby, tell-tale; 4) adjective+ noun: deadline, blueprint; 5) noun+ verb-ing: brainwashing, air-conditioning; 6) verb-ing+ noun: cleaning lady, wading bird; 7) noun+ verb-er: stockholder, crime reporter; 8) adverb+ verb: outbreak, downfall; 9) verb+ adverb: sit-in, have-not; 10)verb-ing+ adverb: going-over, carryings-on; 11) adverb+ verb-ing: up-bringing. And compounds have noticeable characteristics, such as phonolog ical features, semantic features, grammatical features and orthographical features. 4. Conversion Conversion is the formation of new words by converting words of one class to another class, without changes in morphological structures. New words are new only in a grammatical sense. For instance, the word paper as a noun has four senses: 1) material in thin sheets made from wood or cloth, 2) a newspaper, 3) a piece of writing for specialists, and 4) wallpaper. When turned into a transitive verb, it is related only to 4) as in à ¢Ã¢â€š ¬Ã‹Å"She papered the room greenà ¢Ã¢â€š ¬Ã¢â€ž ¢. 5. Conclusion English words are difficult to learn and hard to remember, but there are internal rules can be found. If we start from word formation, we can make vocabulary learning become simple and efficient, and make it possible for the rapid expansion of vocabulary. Word formation is an efficient way and powerful weapon for English study. We should grasp the three main ways, affixation, compounding and conversion, especially for our English major students.

Binge Drinking on College Campuses

Alcohol on American campuses has become a serious issue.   According to the National Institute on Alcohol Abuse and Alcoholism, drinking among college students leads to about 1,400 deaths, 500,000 injuries and 600,000 assaults each year (Coin).In 2000, the total number of alcohol related deaths on college campuses was nearly 5,600, while in 1979 the total was more than 2,500 (McClintock), and the number of students who reported that they had driven while intoxicated rose from 2.3 million to 2.8 million (Hingson 260).   This statistic includes all college students, ages 18-24.   That means some of the people involved in these incidents were underage.   1 out of every 4 students drinks at a binge level (Simons 24).This reflects the direction that the youth of America, as a whole, has taken.   Part of the reason for this is that many college students do not know about the harmful effects of alcohol.   Although college drinking, historically, has been viewed by many as a rela tively innocent rite of passage, there is evidence that it is a rite that too often results in negative consequences for drinkers such as poor academic performance, public misconduct, and health problems.Binge drinking is defined as having five or more drinks for men, and for or more drinks for women (Jennison 660).   After putting these numbers in a blood alcohol estimator, the average male, about 165 lbs, would have a BAC of approximately .09.   This is legally intoxicated in all states.   These numbers were achieved using beer as the type of alcohol.   Had it been hard liquor, the number would have been higher.   At this level of intoxication, all motor skills and judgment are affected adversely, leading to bad decisions as well as the physical inability to handle oneself.The negative short term affects of excessive drinking are numerous.   Impaired vision, judgment, and speech are among the first and most obvious symptoms of drunkenness.   Also, nausea, vomiting, d ehydration, and headaches are among the most common symptoms the next day, commonly referred to as a â€Å"hang over.†The main problem with these short term affects is the impaired judgment and motor skills.   When people are drunk, they can get very emotional, and this often leads to physical altercations.   More than 600,000 students reported being assaulted by someone who was under the influence of alcohol and more than 500,000 reported being injured while intoxicated (Hingson 261).   It is a fact: people have trouble controlling both their words and their actions while they are drunk, and this often leads to injuring themselves or the people around them.There are also many long term affects.   Liver disease, brain damage, and ulcers are the most common among the many effects that slowly tear away at the human body (Jennison 672).   It can also lead to impotence in men, birthing problems in women, added risk of breast cancer, and muscle deterioration (Hingson 268 ).   These are all very serious problems, and for the most part, most college students have no clue about the long term consequences of their binge drinking (Donahue 20).Next, we must understand the reason students drink in college.   Much of the drinking occurs at parties and revolves around drinking games.   These are social games designed to bring different groups of people together, and the rules of participation ensure heavy drinking (Simons 24).   Various games include beer-pong, Beirut, F**k the dealer, asshole, and quarters, among others.The general rules in these games ensure that both winners and losers will drink, with the losers drinking dangerous amounts.   Most people engage in these games as a way to meet new people, while some get involved just to drink.   Another reason many males start these games is to get girls involved.They know that alcohol makes people make decisions they wouldn’t usually make and they hope this leads to the girls being easi er.   It is a fact that alcohol loosens ones inhibitions, so many new friends can be met in one night at a party by a typically shy person if he/she decides to drink.   Also, many students are pressured into drinking by friends, but as they have never drank alcohol before, they do not know their limits, and this is often what leads to the biggest problems.Many first time drinkers have wound up â€Å"passed out† somewhere due to involvement in drinking games (Simons 27).

MediaCorp’s “Police and Thief” Essay

1. Short summary of my understanding of the question and my thesis statement 2. State some obvious similarities and differences between the 2 case studies. 3. Dissect each case study with the following categories in mind: a. Narratives b. Genres c. Representation d. Ideology e. Scenes 4. Conclusion 5. Some other things to think about: a. Give concrete examples. b. Aspects of styles. These two shows are very Singaporean. By this I mean that they contain many elements which are unique to my country, elements which only within the paradigm of our society will resonate with local viewers. Homerun, an Asian remake of the internationally acclaimed Iranian movie Children of Heaven is a movie directed by Jack Neo, who is a local celebrity best known for his comedic prowess and the many comedy shows under his name. Police and Thief is a relatively new weekly half-hour sitcom shown on Channel 5 which has yet to set a foothold in the heart of local audiences. These locally produced shows use, essentially different techniques in many areas to present the story to us while making use of our experiences as Singaporeans to help us understand and appreciate the shows from their story/plot to the surprises and nuances contained within. I will proceed to show you how the techniques used are also more different than similar. A distinction between the two shows is the element of narration. Cause and effect is employed to effectively present the story or stories in the shows. It is not uncommon to find secondary stories in an episode of a situation comedy or sitcom. These are often inserted into the plot and often come together in conclusion at the end of the episode. In Police and Thief, the show starts off on this episode with Lee Tok Kong the main character of the show wanting to get under the blanket with his wife and due to common reasons of tiredness and falling asleep quickly, has his pleas ignored. This scene is related to how Tok Kong later reacts to the wiles of a less than archetypical femme fatale. There is another story inserted in between, which shows how the neighbour’s sons, Rudy and Rafi having an unspoken conflict over a common love interest. This plot development has no explicit and implicit impact on the main story mentioned earlier. It almost feels like tokenism has taken place, either to fill up the half hour of screen time or to give emphasis to the other characters in the sitcom. In Homerun, it is quickly established that poverty leads to a lack of options and hence with the losing of shoes early into the movie, we see the main ’cause’ in the show that explains later effects. The show revolves around how the main characters are thwarted at every attempt to obtain a new pair of shoes or retrieve the old pair. We do not see scenes that have no relation to any other. In fact the entire narration of Homerun is about a search for a cause-shoes. Both the shows have different range of stories. There is less suspense buildup in Police and Thief and this is probably due to restricted narration where both the audience and the characters in the show know the same information at relatively equal times. The only example of unrestricted narration in the recent episode was when Rudy cheated on his promise to his brother Rafi behind his back to get a chance to go out with the girl, Cecilia, they both like. Rafi only found it out in another scene when Cecilia whom similarly does not know of the conflict called their home. In this case, we know more than several characters in the show at a particular time. In Homerun, during the opening sequence of Chew Kiat Kun running errands for his family, it is quickly established that a rag-and-bone man had taken away the pair of shoes which Kiat Kun had put down. Kiat Kun has no idea how the shoes had mysteriously disappeared and hence his sister Seow Fang too. In this scene alone, a beautiful play on camera angle suffices to keep us in suspense till much later in the show. This seemingly passing top down close up scene of the gnarled hands removing the shoes helps to tug hard at our heart strings when we later realize the rag-and-bone man is blind. The above is a good example of how both restricted and unrestricted narration can be developed from one scene. We know who had taken away the shoes (unrestricted narration) but like the characters in the show we have no idea he was blind (restricted narration). These two shows belong to the 2 commonest genres in Singapore. Police and Thief can be classified as belonging to the â€Å"HDB† genre. In fact this plot of this particular sitcom revolves around the conflict faced by two men who live in close proximity. It has an appeal particular to local viewers who are able to appreciate the familiar settings. One example which we can relate to is the scene of Lily, Tok Kong’s wife who repeats a punch line in a scene where her face is framed in the center of our common older HDB window panes. It is common to see neighbours walking and talking from the same angle for those who have lived in HDB flats. Homerun is a social commentary and even as it is based in 1965, the year Singapore became independent, it reflects on socio-political situations which were prevalent during the time of filming i.e. the water issue between Malaysia and Singapore. Another genre which is mixed into both these shows is the coffee shop genre, featuring many scenes of meeting and interactions at local coffee shops. We see this in Police and Thief where Tok Kong was being interviewed by a lady near the beginning of the show and in Homerun, Kiat Kun helps out his teacher from school who is close to collapsing from shortness of breath at a roadside coffee shop. There is obvious stereotyping in Police and Thief. Tok Kong is your typical gangster or â€Å"Ah Beng† in colloquial terms. He has wild, pointy gelled hair and wears colourful clothing, even for sleeping attire (Opening scenes). His heavily accented Singapore Colloquial English (SCE) (â€Å"Don’t play with my heart†) and his love for techno music scream â€Å"Ah Beng†. He is put in direct contrast with his neighbour and antagonist in the show Sergeant Dollah who is a policeman. Dollah is characterized with short hair, very neat and righteous. These stereotypes alone set the premise for tension and conflict as neighbours. It is akin to Phua Chu Kang versus his sister-in-law Margaret. The stereotypes in Homerun broadly differentiate the rich and the poor. A simple comparison can be made between Beng Soon and Kiat Kun, friends of opposite ends of the economic spectrum whose relationship sours then mends in the course of the show. Beng Soon is cast in shirts, clean with well-gelled hair (in school) and stands at a good head taller than Kiat Kun. His friend however is almost always dirty, with smudges on his singlet and/or face. Even during a game of soccer, Beng Soon provides the soccer boots and he is the only one on the field with soccer socks. Tok Kong as the gangster also becomes an icon easily associated with local shows of similar genres. There is no obvious icon in Homerun. It uses a motif rather, to play out the story. There were multiple scenes of close ups of your ‘Bata’ white or dirty shoes (in the shops or in the background with Seow Fang’s face in the focus). Many scenes of tension started because of shoes e.g. the shoes slipping off and into a canal full of rushing water and even in the scene where Seow Fang’s teacher paces as the children are exercising). These scenes feature changes in music, close ups with dialogue in the background, all to draw attention to the motif in the show. During the scene at the well with the confrontation between the two groups of boys, we see wealth being equated with power, that Beng Soon who was the rich one could actually decide who got to use the well. This is perhaps the director’s ideology portraying the way Malaysia hordes over us in the water issue. The premise of Homerun revolved around three things: shoes, intelligence and power being associated with wealth. Jack Neo parodies the socio-political situation between Singapore and Malaysia using the three elements with shoes being the water, Singapore being the more intelligent country and power that Malaysia holds over us due to their superior water resource. The two shows end differently too. The end of the sitcom is close without answered questions while the cryptic ending of Homerun leaves us pondering what the director would have us think as we leave the cinema. There is no element of suspense left in Police and Thief to entice the audience to look out for the next episode, unlike a soap opera. Even as both shows make use of our experience to enhance our appreciation and understanding of the shows, they obviously use several different techniques and some similar ones to bring forth the essence of each individual story. These different methods highlight certain elements essential to the plot of the stories and ultimately help us to enjoy the shows as Singaporeans.